College Debt is Real

Ever since I was little, I have known that not going to college is not an option. I will attend college, and I’m fine with that. I’m not happy, though, about the cost. I am an above average student, but not one of the top students who will receive high dollar scholarships. My father makes six figures a year, but he isn’t going to pay for any of my college. I’m on my own. Because he makes this much, I will get no financial aid, and I will have to take out many loans to pay for college. This is a scary thought to me. The last thing I want to start my adult life with is $60000 worth of debt. I have worked part time jobs (full time in the summer) since I was in the 8th grade, but this might pay for three years worth of books. Six months after graduation is when a grad starts to pay for student loans. That means graduate has six months to find a job that pays for their living expenses and student loans. Finding a job is hard enough, but finding one that will allow me to pay all expenses in six months will be a stretch. College debt may possibly take a lifetime to pay off, and that is what scares me the most about going to college.

F-8 Crusader in the Vietnam War

The F-8 Crusader was the last fighter designed for the US Navy that utilized guns as its primary weapon. Entering service in 1957, it saw combat during the Vietnam War both as a fighter and ground-attack aircraft. Variants of the F-8 remained in use with the worlds air forces and navies into the 1990s. Background In 1952, the US Navy issued a call for a new fighter to replace its existing aircraft such as the Grumman F-9 Cougar. Requiring a top speed of Mach 1.2 and landing speed of 100 mph or lower, the new fighter was to utilize 20 mm cannons in lieu of the traditional .50 cal. machine guns. This change was made as studies during the Korean War found that .50 cal. machine guns caused insufficient damage. Among the companies to take up the US Navys challenge was Vought. Design Development Led by John Russell Clark, the Vought team created a new design which was designated the V-383. The aircraft incorporated a variable-incidence wing which rotated 7 degrees during take-off and landing. This allowed the aircraft to achieve a higher angle of attack without affecting the pilots visibility. For this innovation, the design team won the 1956 Collier Trophy for achievement in aeronautics. Clarks variable-incidence wing was mounted high on the aircraft which required the use of light, short landing gear that was housed in the V-383s fuselage.   The V-383 was powered by a single Pratt Whitney J57 afterburning turbojet capable of 18,000 lbs. of thrust at full power. This gave the aircraft a top speed in excess of 1,000 mph and the type would become the first American fighter to achieve such speeds. Unlike future fighters, the V-383s afterburner lacked zones and could only be employed at full power. Responding to the Navys armament requirements, Clark armed the new fighter with four 20 mm cannons. To supplement the guns, he added cheek pylons for two AIM-9 Sidewinder missiles  and a retractable tray for 32 Mighty Mouse FFARs (unguided folding fin aerial rockets). This initial emphasis on guns made the F-8 the last American fighter to have guns as its principal weapons system. Competition Entering the Navys competition, Vought faced challenges from the Grumman F-11 Tiger, the McDonnell F3H Demon (a precursor of the F-4 Phantom II), and the North American Super Fury (a carrier version of the F-100 Super Sabre).  Through the spring of 1953, the Vought design proved its superiority and the V-383 was named the winner in May. The F-11 Tiger also moved ahead to production, though its career proved short due to issues with its J56 engines and the Vought aircrafts superior performance. The following month, the Navy placed a contract for three prototypes under the designation XF8U-1 Crusader. First taking to the skies on March 25, 1955, with John Konrad at the controls, the XF8U-1, the new type performed flawlessly and development progressed rapidly.  As a result, the second prototype and the first production model had their inaugural flights on the same day in September 1955. Continuing the accelerated development process, the XF8U-1 began carrier testing on April 4, 1956. Later that year, the aircraft underwent weapons testing and became the first American fighter to break 1,000 mph.  This was the first of several speed records set by the aircraft during its final evaluations. F-8 Crusader - Specifications (F-8E) General Length: 54 ft. 3 in.Wingspan: 35 ft. 8 in.Height: 15 ft. 9 in.Wing Area: 375 sq. ft.Empty Weight: 17,541 lbs.Loaded Weight: 29,000 lbs.Crew: 1 Performance Power Plant: 1 Ãâ€" Pratt Whitney J57-P-20A afterburning turbojetCombat Radius: 450 milesMax Speed: Mach 1.86 (1,225 mph)Ceiling: 58,000 ft. Armament Guns: 4 Ãâ€" 20 mm (0.787 in) Colt Mk 12 cannonsRockets: 8 Ãâ€" Zuni rockets in four twin podsMissiles: 4 Ãâ€" AIM-9 Sidewinder air-to-air missiles, 2 x AGM-12 Bullpup air-to-ground guided missilesBombs: 12 Ãâ€" 250 lb bombs or 4 Ãâ€" 1,000 lb (450 kg) bombs or 2Ãâ€" 2,000 lb bombs Operational History In 1957, the F8U entered fleet service with VF-32 at NAS Cecil Field (Florida) and served with the squadron when it deployed to the Mediterranean aboard USS  Saratoga  later that year. Quickly becoming the US Navys top daytime fighter, the F8U proved a difficult aircraft for pilots to master as it suffered from some instability and was unforgiving during landing. Regardless, in a time of rapidly advancing technology, the F8U enjoyed a long career by fighter standards. In September 1962, following the adoption of a unified designation system, the Crusader was re-designated the F-8. The next month, photo-reconnaissance variants of the Crusader (RF-8s) flew several dangerous missions during the Cuban Missile Crisis. These began on October 23, 1962, and saw RF-8s fly from Key West to Cuba and then back to Jacksonville. The intelligence collected during these flights confirmed the presence of Soviet missiles on the island.  Flights continued for six weeks and recorded over 160,000 photographs.  On September 3, 1964, the final F-8 fighter was delivered to VF-124 and the Crusaders production run ended. All told, 1,219 F-8s of all variants were built. Vietnam War With the US entry into the Vietnam War, the F-8 became the first US Navy aircraft to routinely battle North Vietnamese MiGs.  Entering combat in April 1965, the F-8s from USS Hancock  (CV-19)  quickly established the aircraft as an agile dogfighter, though despite its last gunfighter moniker, most of its kills came through the use of air-to-air missiles.  This was partly due to the high jam rate of the F-8s Colt Mark 12 cannons. During the conflict, the F-8 achieved a kill ratio of 19:3, as the type downed 16 MiG-17s and 3 MiG-21s. Flying from smaller Essex-class carriers, the F-8 was used in fewer numbers than the larger F-4 Phantom II. The US Marine Corps also operated the Crusader, flying from airfields in South Vietnam.  Though primarily a fighter, F-8s also saw duty in ground attack roles during the conflict. Later Service With the end of the US involvement in Southeast Asia, the F-8 was retained in frontline use by the Navy. In 1976, the last active duty F-8s fighters were retired from VF-191 and VF-194 after nearly two decades of service. The RF-8 photo-reconnaissance variant remained in use until 1982 and flew with the Naval Reserve until 1987. In addition to the United States, the F-8 was operated by the French Navy which flew the type from 1964 to 2000 and by the Philippine Air Force from 1977 until 1991.

American Film Noir For Present Day - 1829 Words

American Film Noir Student’s Name Institutional Affiliation American Film Noir There have been several debates over a long period of time concerning the validity of film noir as a distinct genre. Essays and books have debated the term for years using various criteria and rubrics to back up their respective positions on the subject. As the 21st century brings new and creative trends from screenwriting to post-production and everything in between, the boundaries of noir become even less certain. One may even find a fitting parallel between the noir protagonist’s ambiguous and perilous quest with that of the hapless and naà ¯ve academic in search of an unequivocal definition of noir itself. This essay aims at summarizing the evolution of American film noir to present day, by using seminal works to determine how these films have become influenced by American cinematic trends of postmodern narrative structures and subjectivity. History of Noir The argument to be made is that, with the emergence of cinematic technological advances coupled with postmodernism’s abandonment of meta narratives and traditional socio-cultural identities, filmmakers are digging even deeper into the dark recesses of the human consciousness and using noir as a platform. It is not very surprising that to date no other genre relies more on the fragility and temperamental nature of the human condition more. Oftentimes characters in a noir narrative are either vindicated or condemned basedShow MoreRelatedEssay about Film Noirs Effect on Modern Cinema1365 Words   |  6 PagesFilm Noirs Effect on Modern Cinema High heels click on wet pavement, shady detectives stand in the shadows, shots ring out through the cold, dark city night-just another moment in film noir. 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The typical European film has about one percent of the audience of the typical Hollywood film, and this differential has been growing. American movies have becomeRead More Dames, Coppers, and Crooks: A L:ook At Film Noir Essay2891 Words   |  12 PagesCrooks: A Look At Film Noir nbsp;nbsp;nbsp;nbsp;nbsp;Film noir is a style of black and white American films that first evolved in the 1940s, became prominent in the post-war era, and lasted in a classic â€Å"Golden Age† period until about 1960. Frank Nino, a French film critic, first coined the label film noir, which literally means black film or cinema, in 1946. Nino noticed the trend of how â€Å"dark† and black the looks and themes were of many American crime and detective films released in FranceRead MoreAnalysis Of Alfred Hitchcock s The Thirty Nine Steps 1548 Words   |  7 Pagesintrudes on our lives and media networks. Escapism via watching the 1935 Hitchcock film version of the same name caused a soothing distraction. 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Marketing Strategy for Kellogg Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Strategy for Kellogg. Answer: Introduction In the recent scenario, it is analyzed that it is important for a company to have a strategic marketing strategy. This helps the company to achieve overall goals and objectives related to marketing. This report highlights themarketing objectives of Kellogg and also the strategies that are used by the company. Marketing objectives for Kellogg To reduce the overall cost of marketing of various products by adopting digital means. To increase the overall sale of the products by 30 % by the end of the financial year 2018. To enhance the brand name of the company by around 40 %. To target the section of the market so that the customers can be induced to purchase the products of the company. To achieve strategic advantage in marketing over the competitors. Marketing Strategy for Kellogg Kellogg is an American multinational food manufacturing company and headquarter is in Battle Creek and in the United States. The company offers cereal and foods like cookies and frozen waffles (Bauch, 2016). Target customer The company should focus on children by taking into consideration Frosties. Adults should be targeted for Crunchy and nut cornflakes. The company should also target the older segment by telling them about the healthy food that should be taken just before starting a day so that they can feel good and healthy. Kellogg should also target the people who purchase the product on regular basis. This is the major reason that the company also organizes many events and offer benefits on the products. The customers can easily purchase the products from the stores and can enhance their image in the market. The target should also be on the people who are health conscious. The company has maintained a good image in the market so to maintain it in a proper manner it is important to demonstrate the ingredients and also nutritional values on the packaging so that customers can be induced to purchase the product (Dean et al., 2015). Kellogg can target the customers by giving sponsorships in FIFA and Olympics. It will help to connect with the customers and all the target segments can be taken into consideration at the time of giving sponsorships. Young men should also be targeted so that they can consume the product at the time of doing any physical activities like Gyming and running. Positioning It is seen that the company has positioned within different nations all over the globe. The company should emphasize on effective positioning. In the places where the company has a good share in the market or is conducting the activities from a long time should position by offering healthy and high range products like in the United States. In some places like India where the company is totally new and also wants to attract customers. So in this situation, the products should be offered at low prices and also quality should be maintained. The company should position its products as healthy and nutritional breakfast in each market segment. Also the positioning of the products should be affordable to the public if the comparison is made with the competitors (Lelieveld et al., 2016). Distribution It is seen that it is very important that distribution channel should be effective enough so that product can be offered to the customers easily. The products of the company should be available on every outlet so that it can be easy for the customers to purchase it from any convenience stores. Kellogg can also offer the products on commerce sites by redesigning the old website in an attractive manner. The products should also be available in the supermarkets like Tesco and Wal-Mart so that sales can be enhanced in the market (Solomon et al., 2014). The company can also take into consideration their own sales force. The sale person will offer door to door services to its customers. The company should supply its products directly to retailers or through the wholesaler. It can enhance the profitability if the product is available on every outlet. If the product is easily available on the outlets then it can be easy for the customers to purchase without giving any second thought. This st rategy will help the company to increase the overall sale of the products in 2018. Kellogg should also focus on enhancing the overall production or manufacturing facilities in more countries so that the products can be available in large quantity in every corner of the world. Also just because of the good product portfolio the company it is important to distribute the products in more than 160 countries (Osterwalder et al., 2014). It is evaluated that company should spend at least 8% to maintain proper distribution channel globally. Digital Marketing In the recent scenario, digital marketing plays a great role to promote the products in an effective manner. Kellogg should also focus on digital marketing so that overall profits can be enhanced. The company should launch new games and also attractive posters that induce the customers to purchase the item. If the game is launched by the company then it should be created in such a way that the information of the product is given to the customers (Tobey and Manore, 2014). It is an effective marketing strategy that will help the company to increase the demand for the products in the market. It is also important that company should create social media pages so that the products that are launched in the market can be posted on the page for giving information to the customers (Bohe et al., 2017). As the company is targeting on many segments so it is important to make posters or advertisement of every segment by inserting pictures that will attract the interest of the customers. This marketing strategy will help the company to give knowledge to its customers. If customers have proper knowledge than it is seen that they can easily purchase the item for consumption purpose. In the recent scenario, it is important for the company to introduce its products on social networking sites as it helps to attract the interest of the large audience in less time (Calder et al., 2016). Marketing Mix Product Kellogg is related to the food processing industry and there are many products that are offered to the customers. It analyzed that company offers products like cereal bars, cookies, frozen waffles and vegetarian foods. Cereals are considered as one of the famous product of the company and the company can attain a large market share in future (Lang and Heasman, 2015). The benefit of cereals is that it emphasizes on fitness which has made a good breakfast option for the people of all age groups. So the company can achieve large market share if many flavors are introduced with the same flavor. Place Kellogg should focus on managing the distribution channel so that large share of the market can be grabbed. The company should also focus on hiring efficient sale members and distributors so that sales can be enhanced effectively. Kellogg has also focused on the warehouses so that proper supply of goods takes place when required. The company should have a proper connection with the retailers so that the products can be directly sent to the customers in a short time. It is analyzed that availability is one of the important factors that determine the overall sales. The company should supply proper quantity of items on the outlet so that there is no shortage of products. Price It is analyzed that Kellogg should determine the actual selling price of the product by conducting market research. It should also consider production costs, advertisements cost and overall profits (Massa and Testa, 2017). When market research is done then only the prices of the products should be determined. These prices can be different as in many cases the company offers discounts and schemes so that sales can be generated in high volume (Anselmsson et al., 2014). The company can achieve large market share if the prices are less as compared to the competitors like Nestle and General Mills. Promotion This is one of the important factors as it helps to enhance the sales in the market and also enhances the satisfaction level of the customers. To make the customer aware of the products it is important for the company to consider Media as a source of promotion. The company should give attractive advertisements on magazines and on television. To attract kids towards the product the company should also introduce attractive gifts in the boxes of cereals so that demand can be enhanced (Ryan, 2016).The company should distribute fun comics with corn flakes for children. It is analyzed that company has also taken help from merchandises to promote their products in the market. So, an effective promotional move should be taken into consideration by the company by distributing free samples so that the awareness can be created of the products (Chaffey and Ellis-Chadwick, 2016). Competitive analysis The company faces huge competition from many local, national and international companies. The major factors that affect the competition are related to cost of materials, quality, and price. So, to achieve competitive advantage it is important that company should focus on fixing accurate cost by analyzing the prices of the competitors. Market penetration It is important for the companies to analyze the overall sales and compare trends that are prevailing in the market. The company should use the information related to marketing so that sales can be evaluated easily. At the time of Christmas, Kellogg should consider the market penetration strategy as it is the time for a sales push. This can help the company to enhance the sale in the existing market and also it can be effectively done by taking into consideration advertising. It is analyzed that decisions of the customer are based on the brands. So each and every time there are many choices available with the consumers so it is important to consider market penetration strategy as it will help to create a good image in the market and enhances the overall profits of the company (Urban et al., 2017). Conclusion By evaluating the report it is seen that company should consider marketing strategies so that overall goals and objectives can be achieved. It is important for the company to consider effective promotional techniques so that awareness of the products can be generated. It is important for the company to aware the customers as it will help to enhance overall sales and profits for the company. If the customers are satisfied with the product then it can be easy to attain large market share and the image of the company is also enhanced effectively. References Anselmsson, J., Vestman Bondesson, N. and Johansson, U., 2014. Brand image and customers' willingness to pay a price premium for food brands.Journal of Product Brand Management,23(2), pp.90-102. Bauch, N., 2016.A Geography of Digestion: Biotechnology and the Kellogg Cereal Enterprise(Vol. 62). Univ of California Press. Bohe, A., Cervini, G. and Zobi, G., Accenture Global Services Ltd, 2017.Digital consumer data model and customer analytic record. U.S. Patent 9,536,002. Calder, B.J., Malthouse, E.C. and Maslowska, E., 2016. Brand marketing, big data and social innovation as future research directions for engagement.Journal of Marketing Management,32(5-6), pp.579-585. Chaffey, D. and Ellis-Chadwick, F., 2016.Digital marketing. Prentice Hall. Dean, M., Spence, M., Hodgkins, C. and Raats, M.M., 2015. Front-of-pack (FOP) labelling of foods and beverages. InAdvances in Food and Beverage Labelling(pp. 113-131). Lang, T. and Heasman, M., 2015.Food wars: the global battle for mouths, minds and markets. Routledge. Lelieveld, H.L., Holah, J. and Gabric, D. eds., 2016.Handbook of hygiene control in the food industry. Woodhead Publishing. Massa, S. and Testa, S., 2017. Opening up innovation processes through contests in the food sector.Business Process Management Journal,23(6), pp.1290-1310. Osterwalder, A., Pigneur, Y., Bernarda, G. and Smith, A., 2014.Value proposition design: How to create products and services customers want. John Wiley Sons. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Solomon, M.R., Dahl, D.W., White, K., Zaichkowsky, J.L. and Polegato, R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Pearson. Tobey, L.N. and Manore, M.M., 2014. Social media and nutrition education: the food hero experience.Journal of nutrition education and behavior,46(2), pp.128-133. Urban, G.L., Gosline, R. and Lee, J., 2017. The Power of Consumer Stories in Digital Marketing.MIT Sloan Management Review,58(4).