Report on Public Relations Assignment Example | Topics and Well Written Essays - 2500 words

Report on Public Relations - Assignment Example commonplace RELATION Public relation is concerned with composition of the company. It is the result of the presidencys sensing that is developed from the organizations conduct, attempt of an organization to derive certain perception and behavior towards its products and services. Also it is aimed at extracting the perception of stakeholders about the organization. This in turn enables organization to build the joint understanding and goodwill with stakeholders. Stakeholders include customers, employees, suppliers, investors, regulators and journalist (Green, 2009). Nowadays the competition in every industry has been super increased. Every company in the industry seeks to get the competitive advantage by differentiation and reputation management is considered as one of the most effective tool to get the competitive edge. Two factors be very important in usual dealing i.e. communication with all the stakeholders and the relations hips with all stakeholders which is also the interchange idea of above definition. The comments and opinion of stakeholders actually defines the companys reputation. ... This advertisement was designed with the purpose of lessen the impact of the rising debate regarding the public health concerns over soda products (Daily News, 2013). The depicted object was conveyed about the Coca-Colas record of giving drinks with smaller amount of calories since it is available in the market. It also lobbied against comments that gaining weight is the outcome of consume too many calories of any type-its not just soda (Daily News, 2013). Similarly, Apple, tech giant of USA, is lobbying with organization and other politicians for zero percent tax rate (Steimle, 2013). Hence, PR plays has gained critical position in business. PUBLIC RELATION CONTRIBUTION TO ORGANIZATIONS The stiff competition in all the industries has made the companies to focus on its public image to get the competitive advant age. The following are the functions of public relations that can impact on any kind of business or organization. The application of public relation is discussed in the general view. underdeveloped IMAGE AND RELATIONS Public relation employees works with the top level executives of the company to formulate an overview of how the organization desires to be perceived in the consumers perception, suppliers, government and other regulatory bodies as well other squeeze groups.. This focused engagement develops on precise the accurate message or communication. Organizations make a political platform on the extensive yet focused outlines of a reputation building campaign to spread that message in to the desired set of group (LEtang, 2006a). OUTREACH STAKEHODLERS COLLECTIVELY THROUGH EVENTS AND EXPAND CUSTMOER BASE The professionals of public relations organize events to lift up the image or profile of the organization