Introduction to Marketing requires you to submit at the end of the Assignment

Introduction to Marketing requires you to submit at the end of the semester a Final Project in the form of a marketing plan for Blue Mountain Spring Water, Inc - Assignment Example The company also holds future opportunities in the growing consumption trend of packaged drinking water. It has successfully designed it new product by targeting the young population, thereby increasing its customer base. However, the company also faces a steep competition from the well established brands like Aquafina and Dasani. Despite of the strong competition it has been able to gain market share by implementing competitive pricing and creating brand awareness. The financial goals include increasing the customer base of the company by market penetration. This will be achieved by developing new distribution channels and increase promotional activities. Moreover, the company will also collaborate with several hotels and restaurants and act as a supplier for bottled spring water. The company will further increase its product line by introducing flavored spring water. Thus the company will introduce one new product lines in its existing product port folio of packaged mineral water. This as a result will increase the revenue generation of the company. In the following financial year the revenue is expected to increase by 10%. The company also donates in several charity firms and NGO to promote â€Å"save water† campaign. The donation in the following fiscal will amount will to $20,000. This allows the company to increase their brand image and improve relationship other corporate firms. The company has planned to increase its product line by introducing flavored spring water. Moreover it will also delve in new market development by entering in to new geographic locations like Kentucky, Michigan and Ohio. In order to reduce the carbon footprint of the company and reduce its operating cost the company will outsource its material for packaging from a third party company in New Mexico. The company will also launch a new television commercial to push it new product line (Isa, Saman and Mohd â€Å"Dynamic Factors for Entry Location