Ben and Jerry Corporate Culture Essay

Ben and Jerrys bodily cultivation is one that focuses on the environment, its products, and people. The corporate culture of Doing Good by Doing Good and Peace, Love and Ice cream make up the guideposts for how employees behave in the business. Ben and Jerrys hold a deep respect for people both inside and outside the social club. Ben believes that Businesses have a responsibility to attain back to the community, while Jerry believes that If its not fun, why do it? Both Ben and Jerry have had a profound effect on establishing the values of the company.Ben and Jerrys philosophy of having fun has permeated the corporate culture and the ice cream flavors that are being sold in the marketplace today. Flavors such as Karmel Sutra, Imagine Whirled Peace, and Magic hobgoblin are popular flavors today while Cherry Garcia named after Jerry Garcia of the Grateful Dead was one of the first fun flavors. Ben and Jerrys encountered recent controversy when it named a new flavor after a Satur day Night Live character, Schweddy Balls. The companys bold position on having fun and being brave has been controversial, alone it has not hurt the companys profitability.Ben and Jerrys strives to have a positive impact on the environment. The company has a philosophy of producing nourishment in a way that is not wasteful or harmful to the environment. Some of the ways Ben and Jerrys is trying to help the economy and use safe food methods is by using family farms in rural communities to produce their ice cream products. While this helps keeps the environment clean and cut down on waste, it also helps family farms prosper. The company realizes that the economic wealth of the country is wide and they want to produce ice cream in a way that provides prosperity to farmer while ensuring corporate profitability.In addition, they want to be able to provide ice cream to everyone no matter how much or how little money they might have. Ben and Jerrys has their own foundation that awards 1. 8 million dollars annually to organizations in the country. Some of the different programs that Ben and Jerrys supports are The Grassroots Organization for Social Change Program, The topic Movement Building Grant Program, The Vermont Capacity Building Grant Program, The Vermont Community Action Teams Grant Programs, and The Employee Matching Gift Program. Ben and Jerrys also gives back to its customers.each year they show thanks to all of their loyal customers by giving them a Free cone cell Day once a year. Free Cone Day is when every customer who comes into a Ben and Jerrys that day will get a free ice cream cone. Ben and Jerrys corporate culture has been successful by aligning its values to people, product and the environment. The corporate culture of Ben and Jerrys has given the company a unique brand that has proven to be profitability amid some controversial ice cream flavors. Ben and Jerrys value corporate responsibility by doing the good and having fun at the same time.